2007 is a year of frenzied instant noodles, some time ago due to rising raw material costs, the domestic prices of instant noodles were simultaneously challenged the public and the Development and Reform Commission's investigation of the industry's alternative brand - stick fight by playing out of Bao-Guo Chen - Main "non-fried" The temple is at the cusp of grain: financial chain is short, and more out of stock market, affected the normal production of some grains temple employee turnover pay talks ...... storm of this accident The crux of what, the next they should do?
Now sorely lacking is money!
"We are medium-sized enterprises in doing something big." Wangzhong Wang (grain temple parent company of Beijing Wang Investment Group Company Ltd.), told reporters that at present we have invested 470 million yuan, "only ad spending 170 million yuan . " "Instant noodle sales reached 100 million ~ 300 million yuan will break even. This year in August 'grains temple' will be able to break even." He is based on the May "grain temple" selling 30 million yuan, in June for the 51 million yuan, in July is expected to reach 80 million yuan, December sales are expected to reach 250 million yuan.
Wangzhong Wang said, "grain, Dojo," "Non-fried instant noodle production line this year from the current eight to 32", "Next year will increase to 48." Wangzhong Wang told reporters, admits: "I am sorely lacking is money." Wangzhong Wang told reporters, "In the 'grain temples' Under the impact of instant noodles in the first half of this year sales have dropped 6 billion yuan, before the companies start selling off-season was 75 %, in February this year after never too busy, operation rate of only 45%. "
Estimate of the market is really such as Wang Zhongwang so optimistic about this?
Non-fried "ceiling"
Grains is the main temple of "non-fried", in the end the domestic market of non-fried instant noodle market is how much?
Or let us look at the consumers view on the grain temple bar. "Non-fried instant noodles taste better than fried on, and water immersion time longer than fried. Everyone knows that fried on health is not good, but the grain temple is not good, how would you say that consumers choice? "an industry expert to ask.
Non-domestic consumers in a process of deep-fried food, especially in the face of tradition. Domestic market more than 90% of instant noodles are fried, and we used to eat, wanted another taste of the public requires a long process, not three to five years can become. The concept of innovation grain temple, in addition to making it a pioneer in the industry, the more likely it is to become the industry martyrs. Abroad is not the mainstream of non-fried instant noodles occupied. In the birthplace of instant noodles in Japan, non-fried instant noodles after 30 years of development, but also only accounted for 15% of Japanese instant noodle market. The fact that non-fried instant noodles is a type of instant noodles, instant noodles are not fried alternative.
One side is not optimistic about the market demand can be blind, crazy side is similar to business expansion, where we see aggressive growth in previous years, many domestic enterprises in the Land of the Dead Road, which is precisely what the storm's disease grain temple festival located. If the grain temple can not "mirror", then life is not anything unexpected return their lives new
How to get out puzzle
1, take the initiative to admit error, to fight the initiative. In the event of unexpected crises, corporate parties to show sincerity and take the initiative to admit mistakes, to gain access in the shortest period of time the initiative to resolve the incident. Aspects of the current grain temple also has the initiative, although no official press statement, but the person in charge or recognize "the company has been active in coordinating settlement, there is no malicious intention of arrears."
Through this, on the one hand we can see the attitude of grain temple, on the other hand we can see that grain temple in crisis management ignorance! No official statement in the premise, saying the officers at random, is likely to become the focus of media attention, which of the development is very negative. In addition, many employees leave pay talks may be chasing an interview with the media object, the result is clearly negative temples of crops. In this situation, grain temple should be released as soon as an official statement on the incident in order to avoid gossip in the numerous reports from various quarters.
2, shrinking front. From late 2005 to early 2007, the Wong Group all the focus on expanding investment scale, from the Beijing-based production to Jilin, Jiangxi, Sichuan, Guangdong-based companies have Wang completed and commissioned, due to expansion and continuation of the advertising expenditures and research and development costs of new products and other intensive use, there has been financial constraint.
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